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Shakespeare in the Park Campaign

June 10, 2010 by staff  
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NYSF2010 2SH 620 Shakespeare in the Park Campaign

This year’s season of Shakespeare in the Park is set to present powerful productions of The Winter’s Tale and The Merchant of Venice, starring Al Pacino as Shylock. Paula Scher of Pentagram has designed the festival’s promotional campaign, currently going up on buses and in subways and train stations all over New York City. Unlike recent past seasons, which featured a pair of plays staged separately in the early and late summer, this year’s plays are being presented in repertory throughout the season. Scher’s campaign focuses on the evocative language in both plays, pulling lines from each to meet in a dimensional explosion of words and typography.

This is Scher’s 16th year designing the campaign; she designed her first poster for Shakespeare in the Park in 1994.




Tags: Paula Scher, Pentagram

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    As usual the two plays are largely unrelated, but one thing they have in
    common this year is transvestism: lead characters in both plays don
    drag, hence the campaign tagline “Cross-Dressing in the Park.” The
    posters feature a Greek sculpture accessorized with a Shakespearean rose
    and mustachioed with a fine calligraphic line. Designed by Paula Scher
    and Lisa Kitschenberg, the campaign uses elements of the Public’s refreshed identity and complements our campaign for last summer’s productions of Hamlet and Hair.

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    I will have to wait for this one.
    And that was a nice design regarding about the campaign. I am sure it will
    gather a lot of success.

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